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Campaigns Overview

To achieve certain goals in partnership with UW–Madison, WFAA prioritizes its efforts into specific marketing campaigns that have an effective impact. This management increases support for the key campus programs Badgers love.

Fundraising vs. Marketing

Although marketing strategies can be used to achieve fundraising goals, a marketing campaign and a fundraising campaign are different entities that pursue distinct outcomes, such as:

  • Marketing campaigns aim to build pride and affinity for the university
  • Fundraising campaigns seek to raise financial support and gift–giving to the university